Candy AI has a powerful background in increasing sales through better personalization, more targeted customers and smarter marketing tactics. Mckinsey reports that studies show business can see 15–20% improvements in sales conversion rates through AI-driven insights. Based on the analysis of customer behaviour, Candy AI provides us with their concrete predictions for testing out products and as a result increasing successful upsell/cross-sell opportunities. Amazon says that 35% of those products are bought by customers who discovered them through personalized recommendations generated by an AI-based recommendation engine, offering a glimpse into the future value each Amazon customer has from personal suggestions.
The use of real-time data analysis in Candy AI enables companies to address customer needs instantly Adobe research has discovered that brands communicating with their customers in real time using AI generated offers creates a 25% lift on engagement and sales. Candy AI uses predictive capabilities to determine when and what time of promotion will resonate with shoppers, delivering relevant timely offers.
Candy AI performs better on client segmentation leading to an overall sharper target marketing. According to Campaign Monitor, AI-driven segmentation nets email open rates that are 70% higher than campaigns targeted at large customer lists — resulting in audiences who feel engaged with increased conversion. Businesses can segment their audience on the basis of various attributes like– purchasing habit, demographics & preferences and run specific campaigns that cater to those interests with Candy AI.
Additionally, Candy AI enables Dynamic Pricing Strategies that set product prices according to real-time data such as demand and competitor pricing. Citing a study by Deloitte, businesses with dynamic pricing can see an increase in revenue up to 10%. Businesses need to constantly understand the insight of market conditions and Candy AI lets them optimize prices for higher revenue without losing customers interest
It then segues to use the same AI system, Candy Chat,Bot for automating abandoned cart follow-ups which is a common problem occuring in e-commerce space. Up to 70% of online shopping cart is abandoned, but research from Baymard Institute found that targeted follow up messages have helped recover as much as 20% of these lost sales using AI. Given the concern of customers, Candy AI will start customizing these follow-ups with ease and this is an excellent sales recovery tension.
Candy AI helps in increasing sales by personalizing, targeting customers through its marketing campaigns and dynamic pricing as the selling of products are witnessing a new revolution because it transforms into an AI driven landscape. To learn more, please visit candy ai